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The First Advertisement, c1914, (1919). Creator: Unknown
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The First Advertisement, c1914, (1919). Creator: Unknown
The First Advertisement, c1914, (1919). Your King and Country Need You; A Call to Arms. First World War enlistment propaganda: men between 19 and 30 are persuaded to join the British army during the present grave National Emergency. From " The History of the Great European War: its causes and effects", Vol. IX, by W. Stanley Macbean Knight. [Caxton Pulishing Company, Limited, London, 1919]
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Media ID 19046905
© The Print Collector/Heritage Images
1st Earl Advert Advertisement British Army Call To Arms Caxton Publishing Company Caxton Pulishing Company Caxton Pulishing Company Lim Caxton Pulishing Company Limited Caxton Pulishing Company Ltd Earl Earl Kitchener Emergency Enlistment Horatio Herbert Horatio Herbert Kitchener Kitchener Knight Limited Lord Lord Horatio Herbert Lord Horatio Herbert Kitchener Lord Kitchener Patriotic Patriotism Propaganda Recruiting Recruitment Stanley Macbean Stanley Macbean Knight W Stanley Macbean W Stanley Macbean Knight William Stanley Macbean William Stanley Macbean Knight Graphic Design
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The First Advertisement, c1914
EDITORS COMMENTS
is a powerful and iconic print that captures the essence of British enlistment propaganda during the First World War. Created by an unknown artist in 1919, this image serves as a call to arms for men between the ages of 19 and 30. The print features Lord Horatio Herbert Kitchener, also known as Earl Kitchener, who became synonymous with recruitment efforts during the war. With his stern gaze and commanding presence, he urges young men to join the British army in response to the grave national emergency. This advertisement was part of a larger campaign aimed at instilling patriotism and encouraging enlistment. The monochrome design adds gravitas to its message while emphasizing its historical significance. The lettering boldly states "Your King and Country Need You" leaving no room for ambiguity about the urgency of the situation. As we reflect on this piece from "The History of the Great European War" it serves as a reminder of how graphic design can be used as a tool for persuasion and mobilization during times of conflict. It encapsulates both the spirit of patriotism and duty that prevailed during those tumultuous years. "The First Advertisement, c1914" stands not only as an important artifact from World War I but also as a testament to human resilience in times of crisis. Its enduring impact continues to resonate today, reminding us of our collective responsibility towards our nation's defense.
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