Advert for Turnbull & Asser, combined poncho & ground-sheet
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Advert for Turnbull & Asser, combined poncho & ground-sheet
The untearable combination poncho and ground-sheet. Light in weight, yet strong and thoroughly waterproof, the fabric does not tear, is durable, and yields long service.
1916
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14167453
© Illustrated London News Ltd/Mary Evans
Asser Cape Capes Combined Conditions Outfitters Poncho Rainproof Rainy Sheet Trench Trenches Turnbull Waterproof
EDITORS COMMENTS
Amidst the harsh and unforgiving conditions of the Western Front during World War I, soldiers endured long hours in the trenches, braving the relentless rain and mud. In response to these challenging circumstances, Turnbull & Asser, a renowned British outfitter, introduced an innovative solution: a combined poncho and ground-sheet. This ingenious design, showcased in this 1916 advertisement from the Illustrated London News, offered soldiers a lightweight yet robust alternative to traditional rain gear. The fabric, which was both waterproof and rainproof, was engineered to be untearable, ensuring durability and longevity even in the most trying conditions. The poncho, worn as a cape, shielded soldiers from the rain, while the ground-sheet served as a protective layer beneath them, keeping them insulated from the cold, damp ground. The combination of these two essential items in one piece not only simplified their equipment but also provided a practical and effective solution for the soldiers' wet and rainy environments. Turnbull & Asser's commitment to providing high-quality clothing for soldiers during World War I was unwavering. Their combined poncho and ground-sheet became an indispensable part of a soldier's outfit, offering them comfort, protection, and peace of mind as they faced the challenges of trench life. This advertisement serves as a testament to the ingenuity and resilience of the British people during a time of great adversity.
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